Customer Identity and Access Management is a sub-category of IAM designed to manage a company's customers or end-users in terms of security and access to online services.
The aim of CIAM is to provide a quality customer experience while protecting data. This is achieved by securing customers' connection to the company's sites or applications, preventing fraud such asidentity. The company verifies customers'identity credentials and grants them access to its services.
In addition, this means providing the right levels of access to customers once they are on the site or application. Customers must have access to the appropriate features, data and resources according to their profile, preferences and authorizations.