Active Campaign Connector

ActiveCampaign specializes in marketing automation, customer service and customer relationship management (CRM).

Presentation and services

1. Marketing automation :
   • Email campaigns: ActiveCampaign lets you create, personalize and send targeted email campaigns. Users can segment their contact lists to ensure that the right message reaches the right people.
   • Task automation: The platform offers automated workflows to help automate repetitive tasks, such as sending follow-up emails, internal notifications, or updating contact data.
2. CRM and sales management :
   • Interaction tracking: ActiveCampaign CRM helps companies track all customer interactions, including emails, calls, meetings and notes.
   • Lead management: Companies can manage their prospects and follow them through the entire sales cycle, from initial contact to closing the sale.
3. Customer service :
   • Automated customer support: ActiveCampaign offers tools for automating customer support, including automated responses and ticket management.
   • Personalized interactions: The platform makes it possible to personalize interactions based on available customer information, enhancing the customer experience.