Active Campaign Connector

ActiveCampaign is a company specializing in marketing automation, customer service, and customer relationship management (CRM).

Presentation and services

1. Marketing Automation :
   • Email Campaigns: ActiveCampaign allows users to create, customize, and send targeted email campaigns. Users can segment their contact lists to ensure the right message reaches the right people.
   • Task Automation: The platform offers automated workflows that help automate repetitive tasks, such as sending email follow-ups, internal notifications, or updating contact information.
2. CRM and sales management :
   • Interaction tracking: ActiveCampaign's CRM helps businesses track all interactions with their customers, including emails, calls, meetings, and notes.
   • Lead Management: Companies can manage their prospects and track them throughout the sales cycle, from initial contact to closing the sale.
3. Customer service :
   • Automated customer support: ActiveCampaign offers tools to automate customer support, including automated responses and ticket management.
   • Personalized interactions: The platform allows you to personalize interactions based on the information available on the customer, thereby improving the customer experience.